Discover Booop

Next generation technology for retailers and shoppers

We are on a mission to help Aussie retailers grow revenue, and increase customer satisfaction, engagement and loyalty. Booop allows shoppers to discover products, checkout, and pay on their smartphone, saving retail staff time and catching customers after they leave a store.

At Booop, we believe simplicity is key — a world where multiple software, terminals, and hardware are no longer required. We strive to create simple but powerful, well-designed technology that does what it needs to do, and leaves new and growing retail businesses with more time to connect with their customers.

For shoppers, we want to improve the retail experience: seamless checkout, self-service, and more information available in-store so shoppers can make decisions based on what matters to them most.

The story behind Booop

We started Booop back in December 2021 in the midst of an infamous Melbourne lockdown! Alena Wang, one of our Founders, found herself working from home, homeschooling, while her husband was overseas for work and unable to get back home to her and their two young children.

One particular day during this period Alena found herself on a mission to get flu medication for two cranky kids when she found herself stuck in a long snaking queue at a local pharmacy. Waiting for over 30 minutes and increasingly frustrated she found herself wondering — surely we can do better than this?!

As long-time friends, Alena and Sunny set out to build a company that solves the pain points of retail and transforms the traditional shopping experience. Booop is using technology to merge physical and digital retail, making shopping more convenient and enjoyable for shoppers, and at the same time improving sales and increasing operational efficiency for retailers.

Meet our founders

Alena Wang

Alena is the creative mind behind Booop who thrives on building connections with people and solving challenges they encounter. Having worked in banking for over a decade she has spent time listening to customers and experienced first-hand how developing innovative technology solutions based on customer needs can not only change business operations for the better but really change lives and open up new opportunities for businesses to grow.

Alena is a qualified chartered accountant and holds a bachelor of commerce from the University of Melbourne. Alena has held various leadership roles across both banking and professional services industries in corporate risk advisory, compliance, technology, procurement and product development. She is known for building high performing teams, and is passionate about start-ups, retail and all things technology innovation.

Sunny Yu

Sunny has a passion for building successful businesses. With a diverse background across technology, finance and law, Sunny has led companies including investment and advisory firm Hatchstone Capital and fintech crowdfunding platform VentureCrowd. Sunny is passionate about helping retailers to improve sales and increase operational efficiency, while transforming the shopping experience for customers with technology.

Sunny is a qualified lawyer in Australia and a graduate member of Australian Institute of Company Directors (AICD). He holds a joint honors degree of engineering and law from the University of Melbourne, as well as a master of finance degree from Institut Européen d’Administration des Affaires (INSEAD). Prior to Booop, Sunny was an investment banking professional at Macquarie Capital and a fund manager at AMP Capital.

We’re at the beginning of our journey, and we’d love to have you along for the ride! If you’d like to find out more about Booop visit our website or contact us