Airports

5 star service and no missed flights!

The challenge for retailers at airports

While it might seem that airports are in a great position with a captive audience with passengers waiting for flights, the majority of passengers don’t plan on buying anything and instead head directly to wait at gates or in lounge areas. Other challenges include having limited time to browse or because of language and currency barriers. Improving customer experience is key for retailers seeking to grow revenue.

Why Booop?

Booop & Go™ features unlocks an innovative shopping experience that seamlessly blends digital and physical shopping, empowering shoppers through our range of Booop & Go™ features. 

Customers in a hurry can self-checkout via their mobile device, so there is no need to queue as they can use an express lane providing plenty of time to board their flight. When busy flights arrive, retail outlets can easily be overwhelmed with tired, frustrated travellers. Simply by scanning a QR code with their smartphone, travellers using Booop & Go™ can start browsing and shopping well before they get to the counter. Booop & Go™ turns queuing up and paying at a terminal into a fast moving click-and-collect experience and they are quickly on their way to immigration.  

The digital product information feature allows shoppers to simply scan the QR or barcode and discover even more product information, including beautiful imagery and more in depth  information. No matter what floor space you have you can be sure to showcase all your available product ranges. 

For shoppers in a foreign country who are unfamiliar with the local language and currency, the digital product information feature also allows them to access the information in their own language, immediately boosting their ability to understand local information, generating confidence and sales. Digital receipts are delivered directly to the shoppers mobile device.

For those travellers with more time on their hands, many spend time browsing the extensive product ranges in airport outlets. Booop & Go™ Data Analytics  collects information during browsing for example which products are commonly reviewed and where in the store are people browsing more frequently. This data provides valuable insights into customer behaviour while shopping in-store creating opportunities for targeted displays and promotions. With the opportunity for customers to opt in to notifications and offers with or without a purchase, Booop & Go™ provides retailers with the ability to grow their customer database and re-engage with customers after they have left the store.

 

USES

Booop & Go™ features: 

Mobile self-checkout

Digital receipts 

Digit product information

Unique business insights

Customer re-engagement

Discounts and promotions 

Digital storefront